When Laert Bejtaj founded Bricks.ai, the Paris-based sales document software company, he wasn’t chasing a trend. He was solving a problem he had seen firsthand. While working at a French HR tech startup, he noticed sales and marketing teams wasting hours building presentations from scratch. At the same time, engineers were generating automated reports that looked nearly identical. That gap became the starting point for Bricks.ai.
“Bricks.ai was born at the intersection of real operational needs and the ability to automate document creation at scale.”, Laert Bejtaj
From the beginning, the goal was simple: help people work smarter by making document creation faster and more consistent.
From Albania to entrepreneurship
Laert left Albania at 19. At first, moving abroad felt like a disadvantage. Over time, it became a strength. Growing up Albanian gave him resilience, directness, and adaptability, qualities that carried into his work as a founder.
“Albanians often grow up navigating multiple codes, learning to integrate while preserving their identity,” Laert says. “That duality taught me how to build bridges, whether between cultures or between teams.”
This mindset helped him turn challenges into opportunities and shape Bricks.ai into a company that connects technology with real human needs.
What Bricks.ai does
Bricks.ai helps companies automate sales and marketing documents without losing the personal touch. With just a few clicks, users can:
- Personalize documents for each client.
- Keep brand consistency across all materials.
- Reuse and adapt content intelligently.
Recently, the platform has been adding new features that use AI to recommend the best slides for a pitch, based on industry and past usage. But for Laert, innovation is never about hype. It’s about delivering value where it matters most: helping teams win more time and focus on results.
Building with focus
One of the hardest parts of growing Bricks.ai was staying focused. Many startups are pushed to chase investment rounds or jump on trends. Laert chose another path.
By bootstrapping the company, he and his team built with limited resources but full independence. They launched early, asked customers to pay from day one, and used feedback to shape the product.
“We improved constantly based on what mattered to our clients, not investors or hype cycles,” Laert says.
Giving back
Beyond running Bricks.ai, Laert stays connected to the Albanian community. According to Laert, he mentors startups through Startup Albania, supports new founders, and speaks at international events about Albanian entrepreneurship. His goal is to create real opportunities that connect local talent with the global market.
“I’d love to contribute more to building bridges between the diaspora and local talent, not just through words, but through action,” he explains.
Looking ahead
After reaching product-market fit in France, Bricks.ai is expanding into new markets including Italy, Ireland, Switzerland, and the Balkans. The long-term goal is clear: to become one of Europe’s leading platforms for sales document automation.
For Laert, this journey has been as much personal as professional. He’s learned patience, emotional intelligence, and the importance of building strong relationships.
“No matter how great your tech is, what really moves a company forward is the quality of human relationships, with your team, your clients, your ecosystem,” he reflects.
Final thoughts
Bricks.ai is proof that a simple idea, born from a real problem, can grow into a company making a difference across Europe. For Laert Bejtaj, it’s also a way to carry Albanian values of resilience, loyalty, and hard work into the global stage.
To learn more about Bricks.ai and explore its solutions, visit www.bricks.ai.
Frequently Asked Questions
What is Bricks.ai?
Bricks.ai is Paris-based sales enablement software that helps sales and marketing teams create personalized, on-brand documents such as presentations, tender responses, and contracts more quickly.
Who founded Bricks.ai?
Laert Bejtaj, who left Albania at 19, founded Bricks.ai after seeing sales and marketing teams at a French HR tech startup spend hours building presentations from scratch.
How has Bricks.ai grown?
According to Laert, the company was bootstrapped, asked customers to pay from day one, and reached product-market fit in France before expanding into markets including Italy, Ireland, Switzerland, and the Balkans.
Author: Val Demiri
Valbona is an editor and writer at ALB Connection, where she covers the people, businesses, and culture shaping the Albanian diaspora. A journalism graduate of the University of Iowa, her work spans community profiles, success stories, and features on Albanian life across the US, Europe, and beyond. She is drawn to stories that celebrate Albanian achievement and keep the community connected across borders.
