Featured Business Owner

Capturing Moments and Memories: The Story of Amir Suka and AlbaPro

ALB Connection NewsroomMarch 25, 2024

In a world where every snapshot tells a story, Amir Suka, the founder of AlbaPro, has carved a niche for himself in the photography and videography industry. His journey from the quaint streets of Montenegro to the bustling avenues of New York City is a testament to passion, resilience, and the pursuit of a dream. Through his lens, Amir has captured moments and woven a vibrant medley of human emotions and cultural richness.

The Spark of Passion in Montenegro

Amir’s experience with photography began at the age of 13 in Montenegro, thanks to his father’s initiative to keep him occupied after school. Working in a photo lab, he learned the art of developing film and taking simple photographs, such as those required for driver’s licenses and passports. This early exposure laid the foundation for his lifelong passion.

The American Dream and Cultural Connection

Immigrating to the United States at 16, Amir’s father encouraged him to continue exploring photography, leading him to the dynamic world of wedding photography and videography. Immersing himself in this field allowed Amir to reconnect with his roots, finding solace in his homeland’s familiar melodies and traditions. In these gatherings, he found his culture reborn, providing a sense of belonging far from home.

From Creativity to Career

As Amir navigated high school, his hobby gradually became a budding career. By 18, he had his camera and began documenting family events, learning through experience and progressively improving his editing and filming skills. His venture into broadcasting and television during college further solidified his path, leading to the inception of AlbaPro. What started with a cousin’s engagement party soon blossomed into a flourishing business, growing organically through word-of-mouth and the quality of his work.

The Birth and Growth of AlbaPro

Despite humble beginnings, challenges of expensive equipment, and the need to balance work and studies, AlbaPro was born out of sheer dedication and hard work. Originating in the United States, the business bridges Amir’s past and present, allowing him to showcase his talent and passion for capturing life’s most precious moments.

Navigating New Lands and New Beginnings

Amir’s journey to the United States was marked by challenges, including the struggle to adapt to a new culture and language. However, his love for soccer and the friendships forged through the sport became his turning point, helping him to find a community and a sense of belonging.

A Testament to Talent: Awards and Acknowledgments

Working in the television industry brought Amir significant recognition, culminating in five New York Emmy Awards. These accolades are a testament to his skill, creativity, and the high standards he sets for himself and his work. AlbaPro’s foray into destination weddings further highlights his clients’ trust and love for his work, allowing him to capture weddings across the globe.

Embracing Diversity and Community

Most of AlbaPro’s clients are Albanian, but the business has begun attracting a diverse clientele, including the Montenegrin, Croatian, Italian, Greek, and American communities. This diversity enriches Amir’s experience, allowing him to explore different cultures and traditions through his lens.

The Power of Teamwork and the Future of AlbaPro

At the heart of AlbaPro’s success is a team that shares Amir’s passion and dedication. From video editing often done by his wife, Lumi, to a crew capable of covering multiple weddings in a day, the team’s synergy and collective effort have been crucial. Looking ahead, Amir aspires to maintain the quality and intimacy of his work, focusing on quality over quantity. 

Lessons in Resilience and Team Spirit

Amir’s story is more than just a tale of business success; it’s a narrative of adapting to new challenges, embracing one’s heritage, and the importance of teamwork. His journey from a young boy in Montenegro to an Emmy-winning videographer in New York is a source of inspiration for many. Through AlbaPro, Amir Suka continues to tell stories, capture joy, and celebrate the human spirit, one frame at a time.

Learn more about AlbaPro here.

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