In June 2003, in the heart of Ferizaj, the establishment of the company and the opening of the first point of “Viva Fresh Store” in Kosovo was marked. Since the beginning, “Viva Fresh” has followed European standards, with a unique concept that offers the opportunity to the consumer to find all products under one roof.
The success in Ferizaj was spreading throughout Kosovo. During these years, “Viva Fresh” expanded the network of stores and hypermarkets in the main municipalities of Kosovo. At this time, the first hypermarket was opened in Ferizaj, which today is the largest hypermarket in Kosovo with 12,000 m2, 23 checkouts and over 30,200 active items.
In 2010, “Viva Fresh” marks the headquarters of the central office in the capital, in Pristina. Today this point has about 10,000 m2, 17 crates, and with over 26,000 active items. The arrival in Pristina marked new beginnings in the expansion of the network of points, associates and customers.