MR Bricollage
Overview
Mr.Bricolage is a group of independent member contractors, specialising in renovation and home and garden decoration. We are a popular brand with 87% brand recognition (source IFOP May 2019), appreciated by our customers and our partners.
3 years ago our Group embarked on a major transformation in order to become the undisputed neighbourhood leader in our market.
We initiated this transformation in order to better respond to changing needs, uses and lifestyles. This is essential if we want to continue to assert our uniqueness in an ultra- competitive market. Our strategy is ambitious : to have 1,000 points of sale in 2028, i.e. a Mr.Bricolage point of sale less than 20 minutes from all French people.
Growth of the Mr.Bricolage group is based on a multi-brand, multi-format and multi-channel offer.
In response to the changing expectations of its customers, Mr.Bricolage SA invests in its neighbourhoods through :
- its brands: Mr.Bricolage and Briconautes
- its affiliate status without a brand
- its online store: www.mr-bricolage.fr
Networking the territory, managing networks and developing multi-channel commerce are at the heart of the development model of the Mr.Bricolage Group.